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Organic sessions / month
Salkia Sweets · Food & Beverage
Growing a 60-year-old sweet shop to 24k Instagram followers
Reels-first storytelling and local creator collaborations brought a heritage brand to a new generation.
- Client
- Salkia Sweets
- Service
- Social Media Marketing
- Duration
- 12 months
- +1267%
- Instagram followers
- +1039%
- Monthly reach (k)
- +95%
- Festive pre-orders
| Period | Value |
|---|---|
| Jan | 900 |
| Feb | 1.1k |
| Mar | 1.5k |
| Apr | 2.1k |
| May | 2.6k |
| Jun | 3.4k |
| Jul | 4.1k |
| Aug | 4.9k |
| Sep | 6.2k |
| Oct | 7.8k |
| Nov | 9.1k |
| Dec | 10.4k |
| Period | Value |
|---|---|
| Jan | 18 |
| Feb | 22 |
| Mar | 30 |
| Apr | 41 |
| May | 47 |
| Jun | 58 |
| Jul | 66 |
| Aug | 80 |
| Sep | 104 |
| Oct | 131 |
| Nov | 148 |
| Dec | 166 |
Instagram followers
+1267%
Monthly reach (k)
+1039%
Festive pre-orders
+95%
01
The challenge
Salkia Sweets had a strong offline reputation but their digital channels weren’t pulling their weight. Enquiries were inconsistent, tracking was incomplete and competitors with smaller budgets were winning the most valuable searches.
02
Our solution
We began with a full audit and tracking fix so every lead could be attributed. From there we rebuilt the core channel strategy, launched fast conversion-focused landing pages, and ran weekly optimisation sprints with clear owners and KPIs.
- Fixed analytics and call tracking
- Re-structured campaigns and content around buyer intent
- Launched conversion-optimised landing pages
- Monthly reviews tied to revenue, not vanity metrics
03
The outcome
Within 12 months the channel became the client’s most reliable source of new business — and continues to compound month after month.
“The team treated our budget like it was their own. For the first time, we know exactly where every lead comes from.”
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