Cutting cost-per-lead by 48% for a multi-brand car dealership

Santragachi Motors had a strong offline reputation but their digital channels weren’t pulling their weight. Enquiries were inconsistent, tracking was incomplete and competitors with smaller budgets were winning the most valuable searches.

We began with a full audit and tracking fix so every lead could be attributed. From there we rebuilt the core channel strategy, launched fast conversion-focused landing pages, and ran weekly optimisation sprints with clear owners and KPIs.

• Fixed analytics and call tracking
• Re-structured campaigns and content around buyer intent
• Launched conversion-optimised landing pages
• Monthly reviews tied to revenue, not vanity metrics

Within 6 months the channel became the client’s most reliable source of new business — and continues to compound month after month.