Ganga Realty
How a Howrah real-estate developer tripled organic leads in 9 months
+312%
Organic sessions / month
Bally Diagnostics · Healthcare
Doubling online bookings for a diagnostics chain with a new website
A sub-second booking website and Map Pack dominance across five branches.
- Client
- Bally Diagnostics
- Service
- Website Development & Local SEO
- Duration
- 5 months
- +142%
- Online bookings / month
- -80%
- Page load time
- +218%
- Calls from Google
| Period | Value |
|---|---|
| Jan | 2.6k |
| Feb | 2.7k |
| Mar | 3.1k |
| Apr | 3.9k |
| May | 4.7k |
| Jun | 5.6k |
| Jul | 6.2k |
| Aug | 6.8k |
| Sep | 7.3k |
| Oct | 7.7k |
| Nov | 8.1k |
| Dec | 8.6k |
| Period | Value |
|---|---|
| Jan | 260 |
| Feb | 270 |
| Mar | 300 |
| Apr | 352 |
| May | 410 |
| Jun | 468 |
| Jul | 512 |
| Aug | 548 |
| Sep | 575 |
| Oct | 598 |
| Nov | 615 |
| Dec | 630 |
Online bookings / month
+142%
Page load time
-80%
Calls from Google
+218%
01
The challenge
Bally Diagnostics had a strong offline reputation but their digital channels weren’t pulling their weight. Enquiries were inconsistent, tracking was incomplete and competitors with smaller budgets were winning the most valuable searches.
02
Our solution
We began with a full audit and tracking fix so every lead could be attributed. From there we rebuilt the core channel strategy, launched fast conversion-focused landing pages, and ran weekly optimisation sprints with clear owners and KPIs.
- Fixed analytics and call tracking
- Re-structured campaigns and content around buyer intent
- Launched conversion-optimised landing pages
- Monthly reviews tied to revenue, not vanity metrics
03
The outcome
Within 5 months the channel became the client’s most reliable source of new business — and continues to compound month after month.
“The team treated our budget like it was their own. For the first time, we know exactly where every lead comes from.”
More success stories
Santragachi Motors
Cutting cost-per-lead by 48% for a multi-brand car dealership
+245%
Test-drive bookings / month
Free audit · reply within 1 business day
Let’s write your success story next.
Get a free, no-obligation audit and a 90-day growth plan tailored to your business.