9 Website Speed Fixes That Improve Rankings and Conversions
Slow websites lose customers and rankings. Here are nine fixes our developers apply to almost every project.
Getting website speed right is one of the highest-leverage things a growing business can do. In this guide we share the exact approach our team uses with clients across Howrah and Kolkata.
Why speed matters
Google uses Core Web Vitals as a ranking signal, and every extra second of load time reduces conversions. On mobile networks, the difference between a 1-second and 4-second load can halve your enquiries.
Fixes 1–3: Images
Serve images in WebP or AVIF, size them to their display dimensions, and lazy-load anything below the fold. Always set width and height attributes to prevent layout shift.
Fixes 4–6: Code
Remove unused plugins and scripts, defer non-critical JavaScript, and inline the small amount of CSS needed for the first screen.
Fixes 7–9: Server
Use a quality host close to your audience, enable full-page and object caching, and put a CDN in front of static assets.
Small, consistent improvements compound. Pick one step from this guide and implement it this week.
Key takeaways
- Start with the fundamentals before chasing advanced tactics.
- Measure everything so you know what is working.
- Review results monthly and keep iterating.
Want an expert to look at your setup? Book a free audit and we’ll send you a personalised action plan.